100% Optical London

100% Optical unveils all of the new, returning, and independent brands for 2026 exhibition 

Organisers of the UK’s largest optical event, 100% Optical, have announced the official exhibitor list which features top independents, returning names and brands that will be making their 100% Optical debut at the 2026 show.

New eyewear and eyecare brands at the award-winning optical exhibition, which is coming to London’s Excel 28th February to 2nd March, will include the likes of Ocu Care, Monarkh Eyewear, Alexander Wintsch, Albert I’mStein, Ultra Unlimited Studio Area, Sightique Optical Supplies, One Interior Space, Henau Eyewear, and more. These new exhibitors will be joining brands that have been attending the show for many years including Boots Opticians, Alcon, Carl ZEISS, Nikon Lenswear UK, Mykita, and Topcon Healthcare.

With a goal to enhance and strengthen the independent presence at the three-day exhibition, 100% Studio, sponsored by Nikon Lenswear UK, will once again be championing independent eyewear brands, boutique practices and retailers including Wolf Eyewear, Variation Design, Caroline Abram, Orgreen Optics, Gotti Switzerland, Bird Eyewear, and Woodys Eyewear.

Celsa Vazquez, Commercial Director of 100% Optical at CloserStill Media, organiser of 100% Optical, said, “It’s fantastic to see so many familiar names returning, some of whom have been with us right from the start helping shape 100% Optical into the show that it is today, not to mention the exciting new brands making their debut appearance.